Survey
Mission
Mission of Company ÀÂÑ Farben is to assist in development of Russia’s open market economy by production and marketing of high-quality paint materials.
We are justly proud of what has already been done. Quality of our products and terms of partnership are at the level of leading world companies.
There are new important objectives in front of us. To achieve them, we have solidary expert team, state-of-the-art equipment and technologies available. We strive for efficient growth and development of Company for the benefit of our consumers, partners and employees.
The main target of Company operation is everyone’s success.
Main values:
Satisfaction of partners’ needs and requirements of our paint materials customers;
Personnel success and development of every Company employee;
Company prosperity.
ÀÂÑ Farben assumes plant and trade house team, as well as Company partners community, as its main value. Every Company employee is eligible for all social benefits by law and assistance in any difficult situation. All partners receive information support aimed at mutually beneficial development and growth of sales.
Strategic objectives:
To occupy adequate position in wholesale market segment with trademarks “Ticiana” and “Olecolor”;
To increase share of corporate clients in premium segment with trademark “Ticiana”;
To expand territorial borders of sales;
To improve technical specifications of products and to expand assortment;
To create stable positive reputation of Company and its products.
Nowadays priority investments are marketing, advertising, promotion of existing brands. Main objective is leadership in the market of national paint materials by offering quality produce to consumers, partnership with new clients and supporting existing business partners.
