АВС Farben – major Russian manufacturer of decorative paints and varnishes.

What influences your selection of paint you purchase?

Advertisements in printed media

TV advertisement

Friend’s advice

Sales outlet shop assistant advice

Opinion of hired finisher, but I make purchases myself

Package attractiveness

Foreman instruction

Information on package about product quality

I choose everything myself and make random purchases

I choose everything myself and make purchases, before purchasing I know what to buy

Don’t know

Results